Aaron and Isaac Jacobson didn’t set out to build a skincare brand. They just wanted something that worked.
Growing up on the Outer Banks of North Carolina, the brothers spent most of their days barefoot, raised by the sun, salt air, and endless summers. Sunburns were a rite of passage—just another part of life on the coast. But as they got older, Aaron and Isaac began to understand what those burns really meant. Sunburn isn’t just skin deep. Each one increases the risk of melanoma, and it disrupts the body’s natural defenses—especially the delicate ecosystem of good bacteria that live on the skin, known as the microbiome.
It wasn’t until a brutal encounter with Hell’s Itch—the excruciating nerve-itching aftermath of a deep burn—that they realized aloe gel and tropical-smelling lotions just weren’t cutting it. They needed something better.
With guidance from their grandfather, a scientist and longtime beach lover who taught them to respect nature and question assumptions, the brothers started experimenting. They didn’t have a lab—just mason jars, old notebooks, and a shared obsession with clean, effective ingredients. After 27 versions (and a few smells they'd rather not remember), they landed on a formula that felt different. It worked. It soothed. And it stayed true to their values.
That formula became Sol Aid.
Powered by apple cider vinegar—a centuries-old remedy known for calming burns and supporting the skin’s microbiome—Sol Aid blends ACV with soothing, skin-loving essential oils like lavender, chamomile, and calendula. It skips the perfumes, preservatives, and synthetic chemicals. Instead, it delivers something simple: relief that feels like nature. Cool, clean, and real.
Today, Sol Aid is trusted by sun lovers, surfers, and adventurers up and down the East Coast. It’s no longer just a family secret—it’s a growing community of people who believe that skincare should support the body, not fight against it.
Sol Aid wasn’t born in a boardroom. It was born out of necessity, tested by experience, and made for those who respect the sun—and want to treat their skin with the same care.
